Video content is any content format that features or includes video. Common forms of video content include vlogs, animated GIFs, live videos, customer testimonials, recorded presentations and webinars.

Why Is Video Content Marketing Important?

The demand for online video is blowing up.

Google reports that 60% of American consumers would rather watch video over live TV.

60% of Americans prefer video over live TV

This same Google report found that, since 2015, consumers aged 18-49 are spending 74% more time on YouTube.

Consumers aged 18-49 are spending a longer time on YouTube

Not surprisingly, people that work in the digital marketing field are tapping into this trend.

Vidyard reports that the use of video in sales and customer conversations increased by 93% since 2019..

And 91% of organizations are maintaining or increasing video content production budgets.

So if you’re looking to get started with video content, this guide has you covered.

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